Virginia Credit Union League Names Freedom First Winner in 2 Competitions

September 25, 2015

September 25, 2015 (Roanoke, VA)—Freedom First has received two first place awards in the annual state-level Dora Maxwell and Louise Herring awards sponsored by the Virginia Credit Union League (VACUL).

The Desjardins Adult Financial Literacy Award honors credit unions for their commitment to teaching personal finance basics in local communities. Freedom First’s Responsible Rides program, awarded first place, is a partnership with local non-profit agencies that provides a sustainable solution to increase car ownership for low-income working families. The Responsible Rides program requires a participant to successfully complete a two-hour financial education class as well as attend a one-hour vehicle maintenance class. By developing sound money management and basic car maintenance skills, cash-strapped families, many with poor or no credit scores, can ensure they are well-prepared for the responsibilities of car ownership

The Dora Maxwell Social Responsibility Award recognizes credit unions for their charitable projects and community service.  Freedom First won top award in this category with their outreach program, “Scoop” the Freedom First Ice Cream Truck – Giving back to the community, one scoop at a time.  The idea of using “Scoop” was to create awareness of the Freedom First mission, to create joy, and to start conversations about finances and prosperity. “Scoop” can be seen out in the community at Freedom First-sponsored events, as well as at other local events in partnership with non-profit groups, schools, neighborhood associations, and clubs.

“At Freedom First, Where people bank for good is more than a tagline; it is what drives our employees and business activities on a daily basis,” said Paul Phillips, President and CEO of Freedom First. “It is an honor to be recognized for our outreach programs.”

Freedom First will represent Virginia in the Credit Union National Association’s  national competition in these two categories.

For information about Freedom First Credit Union’s business and community development initiatives, visit